SEGi College Subang Jaya Library

  Faculty of Business & Accounting
  (FOBAA)
  Centre for Continuing Education
  (CCE)

  Advisory

   
  Yoke Ling, Koh     FOBAA Team
  Head of FOBAA

   
  Eve Tan                       CCE Team
  Deputy Head, CCE



  Supporting Links

   
      Find Books           Find Journals

   
    Referencing                 Loan
        Guides                   Privileges

Marketing   Subject Guide

Recommended Databases  in E-Library via Blackboard

Description

Emerald Insight

SpringerLink

Taylor & Francis Online

Recommended E-Books  in E-Library via Blackboard

Description

ProQuest Ebook Central

Recommended Books  in library.

Description

FOBAA Reading Lists

Databases in Partner Universities Libraries
Please get your login from your programme coordinator.

Recommended Internet Resources

Description

The World Bank Data Catalog This catalog includes profiles, rankings, statistics, monitors and indicators. How to get started. Read More

Vault Surveys and polls conducted by The Harris Poll from 1970 - present. Topics include politics, economy, business, education, international affairs and culture.

Nielsen Australia Market research reports.

Interbrand 'Best Global Brands' lists.

Brandz 'Top Global Brands' lists.

The American Customer Satisfaction Index Provides customer satisfaction scores of more than 200 companies.

The UK National Customer Satisfaction Index Measures satisfaction scores of top companies in 16 industries.

Food and Brand Lab Consumer reaction to packaged foods.

#tagboard Searches the various social networks.

AMA (American Marketing Association) Online Dictionary Marketing terminology and their meanings.